About
OPEN.MODE builds AI Product Passports™ — structured, verifiable product intelligence that enables AI-led commerce. As AI reshapes how products are discovered and recommended, static compliance data is no longer enough. Products must be machine-readable, comparable, and trusted by algorithms. We transform regulatory and sustainability data into structured intelligence that AI shopping agents can evaluate in milliseconds. Our technology helps brands:
Meet EU Digital Product Passport (ESPR) requirements
Structure product data for AI discoverability
Unlock new commerce models across resale, repair, and lifecycle value
Compliance is the baseline. Intelligent commerce is the opportunity. OPEN.MODE is building the infrastructure layer for the agentic economy.
Neliana Fuenmayor
Neliana Fuenmayor is the Founder & CEO of OPEN.MODE, building the infrastructure layer for AI-led commerce through AI Product Passports™.
For over a decade, Neliana has operated at the intersection of fashion, sustainability, and emerging technologies — pioneering new systems that make product data traceable, transparent, and now machine-readable. Her work began with blockchain-enabled transparency and evolved into what she now defines as the next architectural shift in commerce: transforming compliance data into structured, verifiable intelligence that AI agents can discover, evaluate, and recommend.
Trusted by
A graduate of the University of the Arts London (BA Fashion Design; MA Fashion Entrepreneurship & Innovation), Neliana is the recipient of the Kering Award for Sustainable Fashion by Stella McCartney and has pioneered some of the earliest blockchain-tracked garments in the industry.
In 2023, she delivered a TEDx talk titled “Why Transparency in Fashion Matters to All of Us”, where she introduced her vision for what would become the Infinite Economy — a system where products remain valuable, traceable, and tradable across lifecycles.
Based in London, Neliana continues to challenge the assumption that sustainability requires stagnation — advocating instead for scalable, intelligent, and infrastructure-driven growth.
Book a Demo
We are looking forward to learn more about your business and sharing how OPEN.MODE and AI Product Passports™ can bring value to your business.
FAQs
What is an AI Product Passport™?
1
A machine-readable product profile that helps AI understand, compare, and recommend your products accurately.
How do AI Product Passports increase sales?
2
When AI understands your products, it recommends them to the right customers — increasing visibility, trust, and conversion.
Why does AI matter for e-commerce now?
3
AI is replacing search and ads as the main way people discover products. If AI can’t read your data, it won’t surface your products.
Do I need to rebuild my tech stack?
4
No. AI Product Passports is designed to work alongside your existing systems — no re-platforming required.
What's the difference between a DPP and an AI Product Passport?
5
A Digital Product Passport meets regulatory requirements. An AI Product Passport goes further — it makes your product discoverable, comparable, and recommendable by AI shopping agents. Compliance is included.