Neliana Fuenmayor is the Founder & CEO of OPEN.MODE, building the infrastructure layer for AI-led commerce through AI Product Passports™.

For over a decade, Neliana has operated at the intersection of fashion, sustainability, and emerging technologies — pioneering new systems that make product data traceable, transparent, and now machine-readable. Her work began with blockchain-enabled transparency and evolved into what she now defines as the next architectural shift in commerce: transforming compliance data into structured, verifiable intelligence that AI agents can discover, evaluate, and recommend.

As AI reshapes how products are surfaced and chosen, Neliana’s focus is clear: If products are not readable by machines, they become invisible.

Through OPEN.MODE, she is redefining Digital Product Passports beyond regulation — positioning them as strategic infrastructure for discoverability, trust, and long-term product value in the agentic economy. A graduate of the University of the Arts London (BA Fashion Design; MA Fashion Entrepreneurship & Innovation), Neliana is the recipient of the Kering Award for Sustainable Fashion by Stella McCartney and has pioneered some of the earliest blockchain-tracked garments in the industry.

In 2023, she delivered a TEDx talk titled “Why Transparency in Fashion Matters to All of Us,” where she introduced her vision for what would become the Infinite Economy — a system where products remain valuable, traceable, and tradable across lifecycles.

Based in London, Neliana continues to challenge the assumption that sustainability requires stagnation — advocating instead for scalable, intelligent, and infrastructure-driven growth.